Brand identity is integral to the success of a company or entity. Brand identity is established through a defined use logos, colors, typography, and photography and is usually organized into a brand guide or book.

This page showcases some of my work to organize and create brand identity standards and guidelines.

Shown here are covers and sample spreads of several brochures and catalogs I have designed and done the print production on. I worked closely with art and creative directors, project managers, clients, and printers to ensure the highest quality of the final product. 

A logo should be instantly understandable and recognizable. It should help define a business or company's brand and intention. The same applies to any application of the logo. They should be instantly recognizable and create impact.

I've worked with a wide variety of clients small to large and this page contains a sampling of my work.

Shown here are a few samples of work for some of larger clients. I worked closely with art directors and printers to guarantee the design, messaging, and accuracy of the final printed product. 

Design for ads can include numerous formats from magazines and newspapers to digital/online. Each presents its own unique issues and opportunities. Shown here is a small sampling of ads I have designed and produced. 

From email campaigns and banner ads to organic social posts and email templates, my digital work includes a variety of formats. The examples here showcase not only my designs but also an understanding of project requirements, media platform standards, and specifications.

I have designed graphic elements and overseen print production on in-store graphics in a variety of formats and sizes. I have worked with US clients and their Canadian counterparts producing work in both English and French. 

I understand the unique nature of printing in a 3-dimensional space, and have designed and produced packaging in a variety of formats and substrates.

Featured on this page are design pieces that do not fit into other categories on my website. I have created the designs on all and overseen the print production where applicable on all pieces in this section.